lundi 26 novembre 2012

Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean

Financial Intelligence
Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
John Case (Auteur), Karen Berman (Auteur), Joe Knight (Auteur)

Download : EUR 13,77 (as of 11/26/2012 13:07 PST)

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Description du produit

Understanding the Financials—and What Lies Behind Them Managers in every business are expected to use financial data to make decisions, allocate resources, and budget expenses. But the truth is, many are uncomfortable applying the most basic financial tools in their day-to-day work. Even managers who consider themselves financially savvy may not understand what goes into a financial statement, and so may take the numbers as gospel when they should be questioning them. In Financial Intelligence, Karen Berman and Joe Knight present the essentials of finance, but with an extra dimension. Succinct, easy-to-read chapters teach the fundamentals in a way that everyone can understand and put to work right away. But the authors also take you behind the scenes, to show where the numbers come from. Since nobody can quantify everything, accountants and finance executives always rely on estimates, assumptions, and judgment calls, which can skew the numbers in one direction or another. This book helps you recognize and understand those biases, challenge or correct for them when necessary, and use this information to be a better manager. Based on their work training tens of thousands of managers and employees at many leading organizations, Berman and Knight provide readers with a deep understanding of: The basics of financial measurement: reading income statements, balance sheets, cash flow statements, and moreThe art of finance: separating hard data from assumptions and estimatesThe mechanics of analysis: calculating ratios, return on investment, and working capitalCash and profit: knowing the difference between them, and why cash is suddenly the "hot" number in corporate boardrooms and on Wall StreetFinancial literacy and transparency: recognizing how they can boost performance Accessible, jargon-free, and filled with entertaining stories from real companies, Financial Intelligence will help nonfinancial managers add substantially more to their companies’—and their own—success. If you have ever wanted to "talk numbers" confidently with your colleagues, this is the book for you.

mercredi 21 novembre 2012

How To Write and Publish Ebooks: The Top 20 Questions Every Ebook Author Needs To Ask

How To Write and Publish Ebooks
How To Write and Publish Ebooks: The Top 20 Questions Every Ebook Author Needs To Ask
Jim Edwards (Auteur)

Download : EUR 2,68 (as of 11/21/2012 23:41 PST)

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The Ultimate Sales Letter: Attract New Customers. Boost your Sales.

The Ultimate Sales Letter
The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
Dan S. Kennedy (Auteur)
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Download : EUR 8,01

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Description du produit

A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:

  • The twelve best headline formulas
  • Strategies for building a customer base
  • Sales letters for Web sites and online use
    This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country.

  • mardi 13 novembre 2012

    Convince your clients to buy with these 127 powerful words and expressions

    Convince your
    Convince your clients to buy with these 127 powerful words and expressions
    Ulrich AFFO (Auteur), Les Editions LCS (Sous la direction de), Wolfgang LINKPON (Illustrations), George AMEYAW (Traduction)

    Download : EUR 0,89

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    dimanche 11 novembre 2012

    How to Write a Great Reference Letter

    How to
    How to Write a Great Reference Letter
    Lyle MacPherson (Auteur), Lyle MacPherson (Illustrations)

    Download : EUR 2,88
    6 neuf & d'occasion a partir de EUR 2,88

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    samedi 10 novembre 2012

    Travellers

    Travellers
    Travellers
    Steve Unwin (Auteur)

    Download : EUR 9,26
    6 neuf & d'occasion a partir de EUR 9,26

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    Description du produit

    An exploration of attitudes towards change. We meet the businessman and the artist, the former, pragmatic and decisive, the latter thoughtful and reflective. One sees the world described through answers, the other through questions. This seemingly small difference in perspective is explored and used to illuminate how the scope of opportunity in our future, is governed by our willingness to let go of certainty and explore the unknown. There are powerful lessons both for individuals and organisations. Carefully selected accompanying quotations connect to personal experience and ensure that this is a book that not only describes but also creates change. This is a book rich with deep insights of value to anyone involved in personal and organisational change.

    jeudi 8 novembre 2012