(1)“In an easy, readable style David Cottrell identifies the essentials for quality leadership and management. Don’t miss Monday Morning Mentoring!” (Ken Blanchard, Co-Author The One Minute Manager® and The Secret )
“I’m always skeptical of self-help manuals...but I’ll occasionally encounter one that rises above the genre. This is, thankfully, among those. . . . Cottrell has a wise and light touch, employs language well and keeps everything simple and meaningful without preaching or proselytizing.” (Richard Pachter, Miami Herald )
“Cottrell’s message: You are far too talented to be average. Get out of the passenger seat; get behind the wheel and drive to success.” (Chicago Daily Herald )
Understanding the Financials—and What Lies Behind Them Managers in every business are expected to use financial data to make decisions, allocate resources, and budget expenses. But the truth is, many are uncomfortable applying the most basic financial tools in their day-to-day work. Even managers who consider themselves financially savvy may not understand what goes into a financial statement, and so may take the numbers as gospel when they should be questioning them. In Financial Intelligence, Karen Berman and Joe Knight present the essentials of finance, but with an extra dimension. Succinct, easy-to-read chapters teach the fundamentals in a way that everyone can understand and put to work right away. But the authors also take you behind the scenes, to show where the numbers come from. Since nobody can quantify everything, accountants and finance executives always rely on estimates, assumptions, and judgment calls, which can skew the numbers in one direction or another. This book helps you recognize and understand those biases, challenge or correct for them when necessary, and use this information to be a better manager. Based on their work training tens of thousands of managers and employees at many leading organizations, Berman and Knight provide readers with a deep understanding of: The basics of financial measurement: reading income statements, balance sheets, cash flow statements, and moreThe art of finance: separating hard data from assumptions and estimatesThe mechanics of analysis: calculating ratios, return on investment, and working capitalCash and profit: knowing the difference between them, and why cash is suddenly the "hot" number in corporate boardrooms and on Wall StreetFinancial literacy and transparency: recognizing how they can boost performance Accessible, jargon-free, and filled with entertaining stories from real companies, Financial Intelligence will help nonfinancial managers add substantially more to their companies’—and their own—success. If you have ever wanted to "talk numbers" confidently with your colleagues, this is the book for you.
WHO CUT THE CHEESE? An Amazing Parody About Change And How We Can Get Our Hands On Yours Parody
Who Cut the Cheese? is a parable (Latin for "terrible parody") in which four characters must find a way through a maze in their hunt for "Cheese." But please keep in mind that this cheese is actually symbolic of the things that we all want out of life: success and self-confidence, a nice house, a loving marital relationship, perfect children, a loyal dog, indoor plumbing, good Chinese food, several million tax-free dollars, and red-hot sex with multiple partners.
The "Maze" in this story is symbolic of the twisting, turning, confusing, mugger-filled blind alleys of Your Life. More important, since you're being compared to a rat in this book, the whole "Maze" analogy works like a charm.
When you come to see the "Psychobabble on the Wall," you can discover for yourself how to deal with change and how to find the Cheese that will make your life joyous and fulfilling. Failing that, feel free to take crayons and color in all the pictures. It's fun, it's therapeutic, and it will make it impossible for you to return this book for a refund.
(1)With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment. By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on: * How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others * The Seven Worst Proposal Mistakes illustrated with real-world examples This is an essential book for anyone seeking to win contracts and sell projects.
Language is the medium of business. To be successful, we need to communicate effectively in writing. That’s true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. The Language of Success shows readers ho to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations. Now anyone can master the lost art of clear writing and: * eliminate ambiguities, jargon and grandiose claims * master proper paragraph structure so the message doesn’t get muddled * avoid wishy-washy or misleading terms like "world class" or "state of the art" * write clear concise sentences that follow the "first time right rule" * use e-mail professionally and efficiently * create career-enhancing reports Honest and authoritative, The Language of Success will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard.
(1)A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:
